Role Summary
The Junior Strategist plays a key supporting role within the strategy team, helping to ensure client campaigns are well-researched, efficiently managed, and executed with attention to digital trends and influencer opportunities. This role is ideal for someone with a solid grasp of the digital marketing landscape who is looking to grow their strategic and creative capabilities within an agency environment.
Core Responsibilities
- Stay current with trends in social media, digital marketing, and platform updates, applying relevant insights to client work.
- Conduct research to identify relevant influencers and maintain strong relationships for brand campaigns.
- Support the execution of influencer outreach and campaign coordination.
- Manage and complete administrative tasks, including sourcing trending content, uploading assets to client systems, and maintaining campaign records.
- Use social media management platforms (e.g., SproutSocial, Hootsuite) to assist with scheduling, monitoring, and reporting.
- Assist the strategy team with campaign planning, execution support, and post-campaign reporting.
- (Bonus) When needed, independently create basic social media content aligned with client brand guidelines.